North Star
Value Proposition
We design and produce elevated experiences through creative design, exclusive access, and concierge service.
Mission
We design magical moments that change lives.
Vision
To be the trusted resource for transformative moments in people's lives.
Experience vs. Event
✦ Experience
An event that is thoughtfully designed and curated to inspire a feeling or reaction from its consumer, tells a story that follows a traditional plot structure, and is participatory.
Event
Something that occurs that people consume, and is indiscriminate to who consumes it.
The 3 Pillars
How Imagine sets itself apart
💡 Creative Storytelling in the Design
Not cookie cutter and collaborative.
★ Exclusive Access
Adding layers to the experience — something people can't really just book or do on their own.
🎖 Concierge Service
Treating everyone like a CEO or celebrity.
- Lead with empathy.
- Preparing and meeting the guest where they are so they are comfortable, open, and participatory.
Key Sales Definitions
Contact Lifecycle
Journey from stranger to client
Researching attendees or targets to start engagement and conversations before the event.
Contact that you met or engaged with at an event, or someone you have identified as a possible prospect to follow up with.
A New Lead not moving forward.
Not a lead, but a positive contact who may provide referrals or chances for future projects.
Has a potential need for Imagine's services and interest in learning more.
A Qualified Lead we've conducted a Discovery Call with.
Signed SOW or existing customer.
Call Types
Engagement formats
Working/Qualified Lead wanting to learn more about what we do, our process, and how we collaborate with them on events they produce.
Lead that has a specific event or opportunity to discuss.
Have a working Deal and presenting design concepts to prospect; moving towards Proposal.
Tools & Frameworks
Essential resources
Identify → Research → Analyze → Dominate — YOUR JOB!
Prospect Investigation Engine.
Imagine's CRM for all Sales Management.
What We Do!
Core Values
Lessons
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